![]() ![]() Here’s what my office looks like in studio-mode. I recommend a tripod, a window, and a decent microphone. Use basic best practices for lighting and sound, but don’t go rent a soundstage. Here is my three-step approach to adding captions with my favorite tool and the host of this blog, TechSmith Camtasia. But you need a simple tool and a little bit of time. ![]() You’ve probably seen captions with missed words, bad capitalization, and weird punctuation.Doing it by hand is best. There are tools that try to do it automatically, but as you can imagine, they make a lot of mistakes. Some of your viewers are deaf or hard-of-hearing.Ī viewer in an open office or in public can get the meaning without reaching for headphonesĬaptions aren’t the same as subtitles, but still, if your language isn’t their first language, captions help overcome the challenges of accent and dialect. There are actually four important reasons to add captions:īeyond colorful visuals, captions actually let viewers know what the video is about, giving them a reason to tap and turn on the sound and listen. It may be saying something funny or useful or provocative, but we have no idea - because we can’t hear it. Video gets them to slow their scroll, but captions get them to engage. Why do some videos do so much better than others? The secret is captions. Ok, so video is good, but not all videos get engagement. ![]() Captions are the Key to Social Media Video Remember 10 years ago when marketers suddenly realized that they needed to use images in their Facebook posts? Well, times have changed. This is part of the Law of Visual Hierarchy. Movement is more visually prominent than still images. ![]()
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